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Starting early in the morning of January 2025, Giti welcomed more than 200 participants to the Chang International Circuit in Buriram, Thailand. The day was packed with exciting activities for participants to experience first-hand the performance and reliability of Giti tires.
In a round robin fashion, participants cycled through 4 different stations, testing the limits of the cars and their capabilities safely with Giti tires. The stations included a cornering track, a high-speed track, a time-attack challenge and a road drive section. A variety of vehicles, from Mecedes Benz EQS to Porsche Carrera 992, were rented and used at the various stations, designed to allow drivers (and passengers) to practically experience for themselves the quality and technology that can be found in Giti tires.
For the event, Giti fielded its range of premium performance tires:
- GitiSport GTR3: Giti’s first street-legal semi-slick tire,
- GitiControl P10: Giti’s premium control-comfort tire, and
- GitiSport S2: Giti’s ultra-high sport performance tire.
To top the day off, drivers were treated to a peculiar low-octane treat. In collaboration with Aion, one of the world’s largest battery electric vehicle brands, drivers were able to bear witness to one of the most exciting new electrical supercars in action, the Aion HypTec SSR. Promoting this latest electric supercar, participants were able to drive with the GitiSport GTR3s, experiencing the power of this electric beast and gained an appreciation of the capabilities that Giti tires have. Taking rounds around the circuit, drivers took the opportunity to experience the Chang International Circuit in its full glory, pushing the Aion Hyptec SSR’s top speeds on the straights while building their trust in Giti tires around each corner.
Focusing on more than just the driving experience, Giti also supported dealers with a valuable session with a Social Media Expert, providing insight into the everchanging online social media scene, and providing practical tools and tip on how to best maximize sales through online channels.
“Through this event, we were able bring together dealers from all over Thailand to gain valuable first-hand experience with Giti tires” said Mr Elson Lee, Market Manager for Thailand at Giti tire. “It is through experiences like these that we hope to create Giti advocates through personal experience. Judging by today’s response, we believe we have been successful in achieving our goal.”
